The Ladder of Lead Generation

The ideal marketing plan is you write a fantastic book every three years and you have this TED talk that goes viral. That's all you ever need to do. Simple. But it's not accessible to all of us, to any of us,. Not to me, not to you even. Now, that's the ladder of lead generation. You're talking about something different here. You're organizing this in different tiers. So think of three tiers with tier one at the top, like a gold medalist on a podium. Tier two in the middle would be your silver tier and tier three at the bottom or the bronze tier.