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How to Attract Problems in Your Community
Keep a list where you note down tha problem every time it occurs, what kind of message you found it in and who talked about it. If you can aggregate versions of the same problem into a more general term that will make analyzig the data easier. From product review to job listings customers regularly complain about their particular grievances with specific products. There take note of common complaints, because they indicate a critical problem just as much as complaints in social communities.