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Healthcare: B2B or B2C?
The most scalable solutions to healthcare will come on the enterprise side and will come ultimately by marrying innovation with partners that have distribution. And so identifying ways to align interests with those healthcare strategic or incumbents that have scale but need better solutions for their members. Every insurer we work with serves, you know, half a million or three or four million patients and families. It's a remarkable thing to be able to unlock that level of scale and impact through each partnership.