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How to Be a Brilliant Investor
Authority and getting other people to say something is how we work in the modern world, isn't it? We have this shortcut of looking towards authority figures. There's so many authority figures on so many issues today that also starts to become information overload. So you have to become an expert at discerning what authority figures am I looking at? That's right, you have to be an expert on experts. If we can communicate our message along with a testimonial from somebody who is a legitimate, acknowledged expert in the field, our compliance goes up dramatically, dramatically.