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THINKING FAST AND SLOW - Commented Book

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I Was the Only Fool, or a Member of a Majority of Fools

The article shocked me because it explained some troubles i had had in my own research. Like most research psychologists, i had routinely chosen samples that were too small and had often obtained results that made no sense. The odd results were actually artifacts of my research method. I was not the only fool. Every one of the mistakes i had made was shared by a large majority of our respondents. It was evident that even the experts paid insufficient attention to sample size. In a telephone pole of 300 seniors, 60 % support the president. Almost certainly you would choose, elderly support president. These words provide the gist of the story.

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