Deep Dive with Ali Abdaal  cover image

A Sales & Marketing Coaching Session with Russell Brunson

Deep Dive with Ali Abdaal

CHAPTER

Navigating Product Launches and Evergreen Strategies

This chapter analyzes the financial aspects of content creation, focusing on the shift from live-cohort courses to evergreen models. It discusses effective pricing strategies for coaching programs and community memberships, while also addressing the challenges of launching new products and maintaining quality. The narrative highlights experiences with customer segmentation, marketing funnels, and the importance of perceived value in generating stable revenue streams.

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