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13min chapter
YouTube Creator and Cookbook Author: Rosanna Pansino
How I Built This with Guy Raz
Diversifying Revenue Streams and Content Creation Challenges on YouTube
The chapter explores a content creator's journey on YouTube, discussing the challenges of sustaining a food channel, reaching a large audience organically, and the impact of paid advertising. It delves into diversifying revenue streams through cookbooks, merchandise, and partnerships with major stores. The conversation also touches on the trade-off between genuine content creation and focusing on engagement metrics for success on the platform.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode