The Influence of Taylor Swift on Football and Ticket Sales

This week’s Upzoned episode covers a story that sounded promising at the start: “The Town That Took Downtown Renewal to the Next Level”? Sounds great! Right? Alas, residents of Morristown, Tennessee, have discovered that the Skymark (i.e., an elevated sidewalk) they built in the 1960s was not the salvation for their downtown they’d hoped it would be. Join host Abby Newsham and co-host Chuck Marohn as they take a deep dive on how this huge investment, unfortunately, didn’t pan out as a long-term strategy for economic prosperity.

• “The Town That Took Downtown Renewal to the Next Level,” by David Zipper, CityLab (January 2024).

• Abby Newsham (X/Twitter).

• Chuck Marohn (X/Twitter).

• Theme Music by Kemet the Phantom.