#15 - What Does it Take to Differentiate? | James Doman-Pipe, Remote
Coffee & Compete
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Are You Trying to Stand Out From the Crowd?
i was hired as the first product markete at caaco, which is a customer service sass company. We launched feeling pretty good about it, super confident that we'd done all the ground work and were really looking forward to just seeing everything go up anto the right. The launch completely flopped - two years of work down the drain. Bt companies that i work with, again, just being too close to the product and not necessarily in tune with customers in the market i was at what a o leads me into that next question. Do you have any examples of where you just were struggling to stick out? Ah, what did that look like for an early stage? It's
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