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Southwest Announces Negative Changes to Baggage Policy, Fares, Awards And More

Miles to Go - Travel Tips, News & Reviews You Can't Afford to Miss!

CHAPTER

Southwest Airlines Policy Overhaul

This chapter analyzes the recent changes to Southwest Airlines' baggage policy, shifting away from their 'bags fly free' promise and introducing new fare structures. It discusses the financial motivations behind these alterations, including a new basic fare class and the expiration of flight credits, along with the implications for customer loyalty and point valuation. The episode reflects on how these changes align Southwest with industry norms amid increasing competition and their impact on overall customer satisfaction.

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