Brand Relevance - Touchstone 3: Start and Maintain a Conversation

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The way you tell your brand story is just as important as the content. You need to bring people into the conversation, which brings us to our third touchdown: start and maintain a conversation. Warby Parker made their brand relevant by inviting customers into the conversation early on when they were still trying to work out how much to charge for their glasses. Doing so will keep you engaged with what your customers need and desire.

Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying these insights can amplify your momentum, whether your brand is just starting out or firmly established. By refreshing your brand in dynamic ways, you'll make it relevant and keep it relevant.

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