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Costco

Acquired

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Costco's Competitive Strategy

This chapter analyzes Costco's unique business strategy, focusing on its sustainable profit model that leverages economies of scale and low overhead to provide lower prices to members. The discussion also compares Costco to competitors like Amazon and Walmart, emphasizing the importance of customer loyalty and distinct shopping experiences. Additionally, the chapter highlights Costco's effective branding through its Kirkland Signature label and its resilience in varying economic climates.

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