Product-Led Sales

Do you start more on a greenfield with most people in terms of like we have to also explain how to do this and give a lot of assistance? Or is it usually people and companies that have tried by themselves, they know what PQLs are, but they don't really know how to practically put it into practice? Where, how is that field kind of divided? Yeah, we see both. I mean, there's definitely a set of people who have never done or at least haven't really done in in a sort of concerted way, built PQLs. And then there's a number of people who has built, you know, a lot in-house or have spent