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2min chapter
What Marketers Need to Understand about Gen Z and Millennials
Marketing Against The Grain
Gen Z, Kieran, and the TikToks
Kieran: "We might not be Gen Z, Kieran, but we have a lot of the same habits. We like where they're going" He says people will use both traditional search and social to discover new things. That's why you need to be across those channels for your product or service. 'TikTok' is now available on TikTok in more than 100 countries around the world.
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