If I want more creativity brainstorming, to often schedule that in the morning. If it is not possible, then what you do is this in the afternoon. You've got to be in the right state to be effective as a communicator. So it's not just making sure your audience is ready, but you also have to be ready.
In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra footage from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.
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