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Unlocking 40 Years of Success: Kevin McCarney’s on Building Restaurant Brands That Last

FULL COMP: The Voice of the Restaurant Industry Revolution

CHAPTER

Innovative Dining Roots

This chapter delves into the origins of a restaurant concept that champions fresh food presentation, contrasting itself with typical Mexican dining of the 1980s. It emphasizes the significance of cultivating a positive company culture, balancing employee satisfaction with financial success, and adapting menu strategies to evolving customer preferences. Additionally, the chapter reflects on the historical evolution of minimum wage in California and its implications for the restaurant industry's pricing and service approaches.

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