The Future of Travel in an AI-Driven World

Over the next four weeks, we're highlighting some of the best conversations from the 2025 HBR Leadership Summit held in April. In this episode, Jane Sun, CEO of Trip.com Group, shares her leadership approach to scaling one of the world’s largest online travel companies. From pioneering the use of AI in customer experience and internal operations to reimagining hybrid work and gender diversity, she shares how she's steering a global company through rapid change and geopolitical uncertainty. She discusses her emphasis on hiring for integrity, competence, and curiosity, and outlines how AI is embedded throughout the business—from resume screening and customer personalization to employee training and product development.