Diet marketers have a greater onus on them to be very clear, very specific and very assertive about what their diets will and won't do. So much of it lies with editors, too, of editors. We live in a country where like what? Two thirds of the population is desperate to lose weight. Like, you're just going to throw this fuck and fish in the middle like all these like, hungry seals and just, ee ik h. T's not our fault that they ade it. Andnoin nothing like iout.