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Ryan Smith on buying the Utah Jazz, evolving Qualtrics, AI’s early days, and more | E1782

This Week in Startups

CHAPTER

Engaging Fans and Influencing Content Strategy

This chapter delves into the strategic shifts in how the Utah Jazz enhance fan engagement and control content, moving from traditional methods to a consumer-driven model. It discusses the importance of understanding different fan personas and the innovative strategies teams are using to reach audiences beyond conventional broadcasts. Additionally, the chapter highlights the impact of modern technology and player branding on revenue generation and fan dynamics.

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