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Episode 24: Influencing by Persuasion - Art of Public Speaking - Dale Carnegie

The Art of Public Speaking

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The Importance of Appealing to Heroes

We enter into a new life in which all the facts of war that we had put behind or forgotten for the last hundred years have returned to the front and tested us as they tested our fathers. Our petty social divisions and barriers have been swept away at the outset of our mighty struggle. All the interests of our life of six weeks ago are dead. We have but one interest now, and that touches the naked heart of every man in this island and in the empire. The larger your audience the more sure you are to find a universal basis of appeal. A small audience of bachelors will not grow excited over the importance of furniture insurance; most men can be roused to the defense of

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