4min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

Driverless Cars

In large parts of the world, you employ a driver or a taxi driver for security. A driver's car may be very good at certain aspects of navigating, but it's probably stupider than a rhino valans. One of the reasons as humans, we need to be capable of rousing to anger is to stop people dicking us around. But one of the problems wit the drivers car is that pedestrians will know. And i would have thought people could very quickly learn ways too.

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