The Importance of PQL in Product Marketing

Chris: In many cases, the PQL is just a reframe version of an MQA. A lot of product led companies make what I think is this it's a mistake. They run performance marketing to get as many free trials as possible. But they're only doing a marketing in product to people that use the product instead of out broad trying to get all of your target customers. Chris: To have this engine work really well, you have to have an irresistible offer at the time of PQL. Hey, you got 15 users in there at this point. If you just move to an enterprise plan, you'd actually save $150 a month and allow them to be able to