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Magnus Midtbø: How to Improve Indoors, Are Kneepads Aid, and His Insane Training Plan

The Struggle Climbing Show

CHAPTER

Embracing Simplicity and Innovation in Climbing

This chapter explores the journey of a former professional climber who reprioritizes commitments while launching a personal YouTube channel and a clothing brand, Omina. It shares personal anecdotes from Yosemite, the challenges of creating durable climbing gear, and the intriguing journey of product naming and branding within the climbing community.

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