Every eight to ten years, there's a new dating at that kind of enters into the space. And i fundamentally believe that that's what snack is doing with a vidio first approach. It's going to be really hard for the incumbents to take a tinder or bumble and, ye, they can add vidio in as a feature, but they can't fundamentally change the product to be vidio first. If you give people the choice between video and image, image is so much easier. So they're goin to ot to do image. That's why i believet there is going to be a new player that comes into the market.