15min chapter

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S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page

Limited Supply

CHAPTER

Marketing Strategies and Landing Page Advice

The chapter delves into marketing strategies for products like flavored water and the importance of differentiation, comparison charts, and social proof on landing pages. It also discusses tools like Tolstoy and LiveCom for increasing conversion rates and user-generated content. Additionally, it touches on maintaining a brand-representative landing page and the speaker's daily routine involving diverse activities like auctions, e-commerce brand offers, and charitable collaborations.

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