Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Getting Your Primary Champion Right in the Beginning
I do my best to involve the sales out of the house as soon as I can, at least with our messaging and the value that we can bring to that table as well. So for us, I think the different players are going to be involved, let it be an RFP or whatever else be. We already prepare all of our documentation accordingly and the right messaging for each of those different players that we will encounter.
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