Fintech Insider Podcast by 11:FS cover image

709. Insights: How does financial services make it all about the customer?

Fintech Insider Podcast by 11:FS

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What's the Role Responsibility of a Product Designer?

Diego: The customer's interest comes with a bit of responsibility on the designer and product side, which is to not only know what to listen for and when to listen to your customers. Diego: At Ramp, we do this a lot. We have a very specific group of buyer personas who have a veryspecific job to do at a company that might be repetitive but they want it done faster. "What if we just eliminated this thing that just costs you three hours a week? What would happen then?" he asks.

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