2min chapter

a16z Podcast cover image

Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

How to Market a True Web 3 Platform

Kim: I think there's this really interesting tension in Web 3 with that because people are trying to go for that ideal of it shouldn't matter who Vitalik is, right? It should work without that person. And the reason that we had all this focus on an individual or this hero is why we got into the trouble we have with Web 2. But as you go forward, you can start to extract some of the leaders or founders or other voices,. perhaps like the applications built on topics, etc. The second is actually decentralizing moving away from authority being overly concentrated in the original leadership and moving toward true ownership by the community.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode