How to Ask a Prospect to Pay $100 for a Fire-Based Product

A lot of times founders focus on, okay, is my idea valid? Will somebody pay for it? And if they hear a no, sometimes it's like, okay, I need to, that's the end of the call. But in an actual sales process, the most important part is the discovery, right? So hopefully you're leading this discussion with some form of discovery process that uncovers what pain points that your prospect has in relation to your solution.