124. How a Buyer Enablement Approach to Deal Review Improves Forecasting w/Garin Hess
Presales Podcast by Presales Collective
Selling Through Champions Is Critically Important for Buyer Enablement
Sales is changing. B2C buying behavior is bleeding to B2B. We need everything that we can get to enable us to be able to get to a sale. Changing a sales person's approach is really hard and it's not going to happen overnight. And so being better equipped to have these conversations, to make sure deals close is critically important to our organizations.
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