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How to Make It Big on TikTok
The Startup Ideas Podcast
The Importance of Consistency in Content Creation
The average length of Mr. Beast videos has increased from 28 seconds to 40 seconds in 15 months, a 43% increase. Do people want longer content? Yes, for sure, yes, but longer meaning what like, do I think that people just want to sit for 35, 40 minutes? What we really are craving right now is content that doesn't make them have a huge spike in their dopamine and be like an addicting every three seconds. That's why the videos are going a little bit longer now because people are keeping in more pauses and more umbs.
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