The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 479: Enterprise, SMB and Everything In Between: How to Build a Business that Scales With Your Customers with Zendesk's CTO

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00

Do You Really Want to Hire a Jester Right Now?

It's important to think about how you show up and the waythat you speak to your customers, Rate says. "The differentiation of message between the legion, the group, the few and the individual is extremely important," he adds. Rates often goes out with new kind of real antiprie salespeople that we rate.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app