I've Got Your Name on the Door

"I want you to take whatever way you have of expressing it, whatever words you use that are in your mind and reveal them to me so that now that becomes part of my identity," he says. "You may not even tell your family at home, but it's going to become part of your own identity." He adds: "What before used to kind of repulse you, sales, I don't want to do this. It's uncomfortable".