30 Minutes to President's Club | No-Nonsense Sales cover image

#1 - Discovery without the nonsense chit-chat (Joe Caprio, Cofounder @ Reprise, former VP Sales @ Chorus)

30 Minutes to President's Club | No-Nonsense Sales

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The Importance of Perception Management in Cold Calling

Every person in that call has a reason to be on that call. If you know their roles, you should look them up ahead of time. Be firm with what you know is required to run a proper meeting. It's like police officer and traffic violator, right? And so that dynamic in your subconscious forces you to agree to a bad agenda.

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