10min chapter

A Product Market Fit Show | Startup Podcast for Founders cover image

He sold his 1st startup for 8 figures, grew his 2nd to $3M in a year—while battling panic attacks from the pressure. | Justin Adams, Founder of Aiwyn

A Product Market Fit Show | Startup Podcast for Founders

CHAPTER

Navigating Innovation in Accounting Tech

This chapter shares the speaker's journey in launching a venture-backed company in accounting technology, sparked by frustrations with outdated billing processes. It highlights the importance of achieving product-market fit, as well as the challenges of integrating modern payment solutions with legacy systems in the industry. Additionally, the chapter discusses strategies for engaging customers in product development and the psychological factors influencing their willingness to pay.

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