Is There a Risk in Setting Expectations?

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I think it's very difficult when there are strongly held personal views about particular marketing channels. I do share your view, but i do think it's more complex than that. But in that scenario, with that context, then you make sure the test design and the hypothesis is worded such that we are exploring this deeply held view.

We've always said that the genesis of this podcast was the lobby bar of analytics conferences across multiple continents, and this year's Marketing Analytics Summit in Las Vegas was a reminder of our roots on that front. All three co-hosts made the trip to Caesars Palace for the event. Moe presented on bringing a product mindset to analytics (by "presented on," we mean "workshopped content for a future podcast episode"), and the closing keynote was a recording of the show in front of a live (and thoughtful and engaged) audience. Give it a listen, and it will almost be like you were there! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.