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In this AI marketing podcast episode, Dan Sanchez and Ken Freire explore what it really means to be "relevant" on social media by becoming a "problem hunter." They break down how to find and prioritize real pain points your audience is experiencing—not just surface-level trends—and why this skill is foundational for building thought leadership and influence in the AI age.
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Resources Mentioned
Timestamps
- 00:00 — What "relevance" really means for content creators
- 01:48 — The idea of becoming a "problem hunter"
- 03:53 — Why most content doesn't resonate
- 05:36 — How to mine social media for real pain points
- 06:58 — Turning passive scrolling into strategic research
- 09:18 — The power of customer conversations for deeper insight
- 13:29 — Using customer interviews to spot trends
- 16:26 — Using AI deep research prompts to surface audience pain
- 23:12 — How to prioritize pain using RFM analysis
- 27:51 — The difference between counseling and content relevance
- 32:14 — When and how to address deep vs. frequent pain points
