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THINKING FAST AND SLOW - Commented Book

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CHAPTER

The Anchoring Effect of a Wheel of Fortune

Anchors amos and i once rigged a wheel of fortune. It was marked from zero to 100, but we had it built so that it would stop only at ten or 65. People's judgments were influenced by an obviously uninformative number. There was no way to describe the anchoring effect as reasonable.

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