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3min chapter
The future of performance marketing with Kris Tait from Croud
Think with Google Firestarters
Intro
This chapter explores the changing dynamics of performance marketing, advocating for a focus on incremental results rather than just surface-level metrics like leads and clicks. It aims to clarify misconceptions about performance marketing and encourages brands to innovate their strategies for sustainable business growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode