2min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

TikTok's Lemon8 Battles Instagram (371)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

TikTok's Lemon Eight Strategy

TikTok is very smart strategically and says, ah, there's an opportunity here because what is Instagram today? That's right. I think the main part of the strategy here is a soft place to land from TikTok for their users," he said. "I'm also concerned about the fact that this is, lemon eight is, it happens specifically because Instagram's mission has wandered"

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