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Cold Calling - Steal this formula if you hate making mediocre cold calls with Belal Batrawy

Outbound Squad

CHAPTER

Getting the Right Question for Your Call Calls

If you have trouble finding provocative like stats, because your company's marketing doesn't hasn't provided that for you. You're going to it takes a couple swings to get the right question. We found out that we were getting hung up on a lot faster when we asked the other three questions. This fourth question got us the most conversations. And we were using Connect-In-Cell so we could track it. It was like 15.6% conversion from conversation to meeting using that script.

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