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Almost every major brand and retailer consults WGSN, perhaps the world's largest trend forecasting company. Avery Truffleman asked everyone she spoke to whether or not they consulted it. Even this director of menswear at a company that makes Hawaiian shirts Do you use WGSN? "I couldn't help but wonder the role that forecasters play"
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode