3min chapter

99% Invisible cover image

Articles of Interest: American Ivy

99% Invisible

CHAPTER

What Does WGSN Stand For?

Almost every major brand and retailer consults WGSN, perhaps the world's largest trend forecasting company. Avery Truffleman asked everyone she spoke to whether or not they consulted it. Even this director of menswear at a company that makes Hawaiian shirts Do you use WGSN? "I couldn't help but wonder the role that forecasters play"

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