2min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Psychology Master: The Colour That Makes You Attractive, How Your Name Determines Your Success & How To Become UNSTUCK In Your Marriage, Job, or Life!

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Power of Symbols

Stephen Bartlett is a marketing professor and author of the book "The Power of Symbols" He talks about how symbols play a role in branding, conveying ideas succinctly. The images that are most powerful are often in symbolic form, he says.

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