The Six Wives

The six wides gives you a framework to judge, what do i need to focus on next in my sale's process? And it eliminates all the guess work, because it literally allows you to understand exactly where the buyers are in their buying. When you look at those six wives, you can apply them to your sales process. The implications there are huge. Because what happens with almost all o the salespeople and companies that i work with is there's one or two of those wives that are costing you to the majority of your sales. Once you identify what that is, you can be very strategic in your mark, in messaging and your sales process to proactively address and answer and gain commitment

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