The Importance of Perception in the Sales Cycle

Armon: It's less about, I'll call it hand to hand combat, like what word should you use? What should you say or not say? It's actually less about that. And it's more about just being intentional with your motions. A great example is I'll actually have a slide that I share that has the agenda and what's on that slide. The audience doesn't really matter. What matters is when you load that PPO slide, you're not just rattling it off for the sake of like doing the agenda. You're getting commitment and confirmation along the way that this is how we'll spend our time. This is the decision that will make at the end