I love the notion of connecting before going into the complexity, helping the audience relate to and understand. So that taking a pull the telling a personal story, what a great way to prepare the audience for the complex information. The leveraging of that extended analogy really helps the audience to take the perspective of the overall information. And so generally in speaking and communication, we have the rule of three. Audiences are pretty good at digesting three discreet buckets of things.

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