The Power of Concrete Language and Storytelling in Communication

Reducing waste increases the efficiency of raw material use. But can we all agree that scraping mould off food product prior to packaging may be a little beyond the pale?

Shawn and Mark discuss the relevance of this story to: understanding the difference between efficiency and cost cutting, short 'single point' storytelling, the retelling factor in stories with disgust, and the importance of avoiding abstraction in your stories.

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