The Letter to 12 Banks in Phoenix

Barbara Anderson, who worked in the bank in New York, desired to move to Phoenix, Arizona because of the health of her son. Using the principles she had learned in our course, she wrote the following letter to 12 banks in Phoenix. Do you think Mrs. Anderson received any response from that letter? Eleven of the twelve banks invited her to be interviewed,. and she had a choice of which banks offer to accept. Why? Mrs. Anderson did not state what she wanted, but wrote in the letter how she could help them, and focused on their wants, not on her own.