3min chapter

Marketing Against The Grain cover image

Marketing Team Structures For Every Stage of Your Company

Marketing Against The Grain

CHAPTER

Is There a Leader That Can Align Things in an Untraditional Way?

As a leader, your job is to always lean into the strengths that you have like what are the strengths and the unfair advantages you have in solving this problem. I think there's a way to make a lot of different org structures work but it does depend on remarkable leaders. Some founders will say well We're just gonna put it wherever the best person is which can work when you're early stage. But at certain points where that will cause frictioncause misalignment and will cause so much noise.

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