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5min chapter
Mieux vendre aux grands groupe et conclure des deals plus importants avec Édouard Épaud de TAMTAM
Vendue
L'Équilibre entre Volume et Qualité en Vente
Ce chapitre aborde la relation entre le volume d'activité et la qualité des prospects dans les stratégies de vente. Il met en exergue l'importance d'une approche équilibrée, notamment en utilisant le concept de Total Addressable Market pour cibler efficacement les comptes dans des segments de marché complexes.
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